After having been to the TCU bookstore, Barnes & Noble several times, I think I got enough information for the ethos, pathos and logos appeal in Barnes & Noble. I noticed that it helps me a lot when getting these informations to analyse this pubilic space since the ethos(credibility), pathos(emotional influence) and the logos(logic process) will do a great favor to tell the reader about the function, the characteristic of the public space from different angles.
Ethos: As we know, ethos appeals shows the credibility of one person or one thing. Barnes & Noble shows great ethos(credibility) from its look. As I can see, Barnes & Noble is a regular building with formal architectural design. The entire building is symmetrical with a Barnes & Noble logo in the middle. The logo is in white and normal font which shows that Barnes & Noble is a serious book selling store. It will make themselves trustable. Also, above the Barnes & Noble logo was a TCU logo in a TCU font and the classic color, purple. This also shows the credibility and the trustworthiness of this bookstore because it has a contract with TCU or even runned by TCU, a university with good reputation.
Pathos:Pathos appeals gives us the emotional influence of Barnes & Noble. When seeing it from the outside, people will definetely feel home-like since the colors it uses are warm. The roof with red brick and the wall with sunshine yellow brick make people feel silent and peaceful. The building is likely speaking to the customers or even people who just pass by:"If you want to buy some book or just want to have a rest, this is the best place you want to go."
Also, when we enter the bookstore. The strong smell of the Starbucks coffee and the cream-colored couch will make people feel cozy and drag their legs from leaving this comfortable place.
Logos: For the logos appeal, I think we can see a lot from Barnes & Noble. From the purple TCU logo on the front wall, we can infer that there is a contract between TCU and Barnes & Noble. From the souvenirs being sold in the bookstore we can infer that this is no only a bookstore but also a visiting station for the TCU students' families or other visitors who comes here. From the Starbucks inside the bookstore we can infer that there were also other Starbucks on campus serving TCU staff.
The fact that the TCU bookstore and the Barnes an Noble store are together signifies a lot of credibility. TCU knows they have a great bookstore and Barnes and Noble knows they will get loads of college students walking in a buying things. I also think there is a great emotional appeal to people about bookstores, they always look so inviting. Like you said, the smell of coffee probably builds on this cozy feeling.
ReplyDelete